Consumer Data Privacy
New Hampshire Consumer Data Privacy Law: Thresholds, Consumer Rights & Deadlines
What New Hampshire’s consumer data privacy law requires, maintained by Stauss PLLC. Last reviewed August 2026.
What You Need to Know
New Hampshire's law largely tracks the Connecticut law as originally passed in 2022, without the 2023 amendments (e.g., adding consumer health data to the definition of sensitive data). The law applies to controllers that process the personal data of 35,000 consumers. In 2026, the law was amended to prohibit the sale of personal data belonging to children under 13.
Official law text
Who the law applies to
| Threshold | Requirement |
|---|---|
| Annual gross revenue | N/A |
| Consumers whose data is processed | 35,000 consumers 2.5% of state's 1.4 million population |
| Revenue from sale of personal data | Derives more than 25% of gross revenue from sale of personal data and controls or processes personal data of not less than 10,000 consumers. |
Consumer rights under New Hampshire's law15
| Right | Provided? |
|---|---|
| Know | Yes |
| Access | Yes |
| Obtain list of third parties to which personal data was disclosed | No |
| Data portability | Yes |
| Delete | Yes |
| Correct inaccuracies | Yes |
| Not be discriminated against for exercising rights | Yes |
| Opt-out of sale | Yes |
| Opt-out of targeted advertising/sharing | Yes |
| Opt-out of certain types of profiling | Yes |
| Opt-out of ADMT | No |
| Recognize opt-out signals | Yes |
| Revoke consent | Yes |
| Not process data in discriminatory manner | No |
| Appeal | Yes |
Categories treated as sensitive data10
- Racial or ethnic origin
- Religious beliefs
- Mental or physical health diagnosis
- Mental or physical health condition
- Sexual orientation
- Sex life
- Citizenship or immigration status
- Genetic or biometric data for purposes of uniquely identifying an individual
- Personal data of known child
- Precise geolocation
note
Connecticut, Maryland, Oregon, and Virginia ban the sale of precise geolocation data.
How sensitive data must be treated2
- Obtain Consent to Process
- Conduct Data Protection or Risk Assessment
Requirements for minors' data3
- Process personal data of children under 13 in accordance with COPPA or parental/legal guardian consent
- Cannot sell personal data of children under 13
note
Some states create additional restrictions on selling of sensitive data generally, which includes the personal data of children under 13. See Treatment of Sensitive Data chart for further information. - Opt-in for selling or sharing of personal data of children ages 13-15
Activities that trigger a risk or impact assessment4
- Targeted advertising (“sharing”)
- Sale of personal data
- Processing of sensitive data
- Processing personal data for purposes of profiling where it presents reasonably foreseeable risk of unfair or deceptive treatment of, or unlawful disparate impact on, consumers; financial, physical, or reputational injury to consumers; physical or other intrusion upon the solitude or seclusion, or the private affairs or concerns, of consumers, where such intrusion would be offensive to a reasonable person; other subject injury to consumers
Other notable provisions7
- Definition of “Sale” Includes “Other Valuable Consideration”
- Data Processing Agreements
- Privacy Policy
- Implement Reasonable Data Security Measures
- Duty to Avoid Secondary Use
- Data Minimization
- Attorney General Enforcement
Key dates2
| Date | What happens |
|---|---|
| January 1, 2025 | New Hampshire's consumer data privacy law takes effect |
| January 1, 2027 | New Hampshire HB 1460 (2026) amendments take effect |
One link, every dated item SPARC tracks — Consumer Privacy, Data Broker, and AI Laws, not just this table.
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This page is provided for general informational purposes only, is not legal advice, and does not create an attorney-client relationship. State laws change frequently; coverage reflects this tool’s most recent update. Contact Stauss PLLC to confirm how these requirements apply to your organization.
