Consumer Data Privacy
Indiana Consumer Data Privacy Law: Thresholds, Consumer Rights & Deadlines
What Indiana’s consumer data privacy law requires, maintained by Stauss PLLC. Last reviewed August 2026.
What You Need to Know
Indiana's law is based on Virginia's law, with some notable variations. There is a right to correct inaccurate information, but only information that the consumer previously provided to the controller — not all information the controller possesses about the consumer. The right to access also contains language giving the controller the option to provide a copy of the personal data or a "representative summary." The law contains a unique riverboat casino exemption, permitting them to use facial recognition under certain circumstances.
Official law text
Who the law applies to
| Threshold | Requirement |
|---|---|
| Annual gross revenue | N/A |
| Consumers whose data is processed | 100,000 consumers 1.47% of state's 6.8 million population |
| Revenue from sale of personal data | Derives more than 50% of gross revenue from sale of personal data and controls or processes personal data of at least 25,000 consumers. |
Consumer rights under Indiana's law15
| Right | Provided? |
|---|---|
| Know | Yes |
AccessnoteControllers have the discretion to send either (a) a copy of or (b) a representative summary of the consumer’s personal data that the consumer previously provided to the controller. The information provided pursuant to the right to access must be provided in a portable format. | Partial |
| Obtain list of third parties to which personal data was disclosed | No |
Data portabilitynoteControllers have the discretion to send either (a) a copy of or (b) a representative summary of the consumer’s personal data that the consumer previously provided to the controller. The information provided pursuant to the right to access must be provided in a portable format. | Partial |
| Delete | Yes |
Correct inaccuraciesnoteRight applies only to data provided by the consumer to the controller. | Partial |
Not be discriminated against for exercising rightsnoteA controller may still offer a different price, rate, level, quality, or selection of goods or services to a consumer, including offering goods or services for no fee, if the consumer has exercised the consumer’s right to opt out of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer, or the offer is related to a consumer’s voluntary participation in a bona fide loyalty, rewards, premium features, discounts, or club card program. | Partial |
| Opt-out of sale | Yes |
| Opt-out of targeted advertising/sharing | Yes |
| Opt-out of certain types of profiling | Yes |
| Opt-out of ADMT | No |
| Recognize opt-out signals | No |
| Revoke consent | No |
| Not process data in discriminatory manner | No |
| Appeal | Yes |
Categories treated as sensitive data8
- Racial or ethnic origin
- Religious beliefs
- Mental or physical health diagnosis made by a health care provider
- Sexual orientation
- Citizenship or immigration status
- Genetic or biometric data for purposes of uniquely identifying an individual
- Personal data of known child
- Precise geolocation
note
Connecticut, Maryland, Oregon, and Virginia ban the sale of precise geolocation data.
How sensitive data must be treated2
- Obtain Consent to Process
- Conduct Data Protection or Risk Assessment
Requirements for minors' data1
- Process personal data of children under 13 in accordance with COPPA or parental/legal guardian consent
Activities that trigger a risk or impact assessment5
- Targeted advertising (“sharing”)
- Sale of personal data
- Processing of sensitive data
- Processing personal data for purposes of profiling where it presents reasonably foreseeable risk of unfair or deceptive treatment of, or unlawful disparate impact on, consumers; financial, physical, or reputational injury to consumers; physical or other intrusion upon the solitude or seclusion, or the private affairs or concerns, of consumers, where such intrusion would be offensive to a reasonable person; other subject injury to consumers
- Any processing activities involving personal data that present a heightened risk of harm to consumers
Other notable provisions8
- Opt-out Request Can Be Verified
- Data Processing Agreements
- Privacy Policy
- Implement Reasonable Data Security Measures
- Duty to Avoid Secondary Use
- Data Minimization
- Attorney General Enforcement
- Right to Cure
note
30 day right to cure that does not sunset.
Key dates1
| Date | What happens |
|---|---|
| January 1, 2026 | Indiana's consumer data privacy law takes effect |
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This page is provided for general informational purposes only, is not legal advice, and does not create an attorney-client relationship. State laws change frequently; coverage reflects this tool’s most recent update. Contact Stauss PLLC to confirm how these requirements apply to your organization.
